How Do You Get More Sales and Clicks from Pinterest?

Pinterest is not just for saving ideas. It can bring real visitors to your website and turn them into customers. Many people go to Pinterest looking for things to buy or try. This makes it a great place to get more sales, sign-ups, or bookings.

But getting results on Pinterest takes more than just posting pretty pictures. You need the right strategy to make sure people see your content, click on it, and take action.

How do you create pins that grab attention? What types of content work best? How do you make sure your pins show up when people search?

This guide will walk you through the steps to turn Pinterest into a steady source of traffic and conversions.

Why Do So Many Businesses Ignore Pinterest?

Most small businesses focus on Facebook, Instagram, and TikTok for marketing. But Pinterest is one of the most underrated platforms for driving sales.

Many think it’s just for recipes, DIY projects, or home decor. But the truth is, 90% of Pinterest users make purchase decisions on the platform. That means people come to Pinterest ready to buy, not just to browse.

Ignoring Pinterest could mean missing out on high-intent buyers looking for products just like yours.

Why Do Pinterest Users Spend More Than Other Shoppers?

Pinterest users aren’t mindlessly scrolling. They search with purpose. When someone searches for “best skincare routine” or “small home office ideas,” they are actively looking for solutions.

Pinterest content also has a much longer lifespan than social media posts. A Facebook or Instagram post disappears in hours, but a well-optimized pin can keep driving traffic for months or even years.

How Can You Set Up Your Pinterest Business Account the Right Way?

A personal account won’t cut it. You need a business account to unlock analytics, rich pins, and ad options.

Steps to Set Up Your Business Account

1. Create a Pinterest Business Account – Go to business.pinterest.com and sign up.

2. Claim Your Website – This gives you access to rich pins and better analytics.

3. Optimize Your Profile – Use a clear business name, add a logo, and write a keyword-rich description.

4. Enable Rich Pins – These pull metadata from your site, making your pins more informative and clickable.

5. Turn On Pinterest Analytics – Track what’s working and adjust your strategy.

What Makes a Pin Go Viral?

Pinterest is a visual search engine. That means design and keywords matter.

Pin Design Tips for Maximum Clicks

• Use Vertical Images – The best size is 1000 x 1500 pixels.

• Add Text Overlays – Highlight key benefits in large, easy-to-read fonts.

• Follow Color Psychology – Bright, high-contrast colors get more clicks.

• Use a Clear Call-to-Action (CTA) – “Click to shop” or “Download now” works better than vague phrases.

Writing Pin Descriptions That Get Found

• Use Keywords Naturally – Include search terms people use on Pinterest.

• Describe Benefits Clearly – “This meal prep guide saves you 10 hours a week” is better than “Check out my new recipe.”

• Add a CTA – “Tap to learn more” encourages engagement.

How Often Should You Pin for the Best Results?

Pinterest rewards consistency. If you pin once a week, you’ll struggle to grow. But if you pin daily, you’ll see steady traffic increases.

Best Pinning Schedule

• 5-15 Pins Per Day – Spread them throughout the day.

• Use a Scheduling Tool – Tailwind makes it easy to stay consistent.

• Repin High-Performing Content – If a pin is doing well, share it again.

Can You Sell Directly on Pinterest?

Yes. You can lead users straight to your product pages or use Pinterest’s shopping features.

How to Sell on Pinterest

• Link Pins to Product Pages – Don’t send traffic to your homepage. Direct them to the exact product they saw.

• Use Buyable Pins – These allow users to purchase without leaving Pinterest.

• Highlight Discounts – Pins with pricing and sales info get more engagement.

When Should You Use Pinterest Ads?

If you want to scale fast, paid promotion can help. But Pinterest ads work differently than Facebook ads.

When to Run Pinterest Ads

• If You Have a Proven Offer – Test your organic content first. If it converts, ads can help you reach more buyers.

• For Seasonal Promotions – Holiday shopping and back-to-school sales perform well.

• When Your Organic Reach is Stagnant – Ads can give you a boost while you refine your strategy.

How Do You Track Pinterest Success?

Pinterest analytics tell you what’s working and what’s not. The key is to focus on metrics that matter.

Key Pinterest Metrics to Watch

• Saves – More saves mean your pin has long-term value.

• Click-Through Rate (CTR) – Measures how many people actually click to your site.

• Outbound Clicks – Shows how much traffic Pinterest is sending you.

• Conversion Rate – If people click but don’t buy, your landing page may need work.

What Should Your Pinterest Strategy Look Like Over 90 Days?

Weeks 1-4: Build a Strong Foundation

• Set up your business account.

• Optimize your profile and boards.

• Research and use high-traffic keywords.

• Design 30 high-quality pins.

Weeks 5-8: Create and Distribute Content

• Pin consistently (5-15 times per day).

• Test different pin styles and descriptions.

• Start tracking performance in Pinterest Analytics.

• Engage with other pinners in your niche.

Weeks 9-12: Analyze and Scale

• Double down on what’s working.

• Repurpose top-performing pins.

• Experiment with promoted pins.

• Adjust your strategy based on data.

Is Pinterest Worth Your Time?

If you rely on social media for sales, Pinterest can be a game-changer. It drives high-quality traffic, extends content life, and connects you with buyers who are ready to purchase.

By using smart pinning strategies and optimizing for conversions, you can turn Pinterest into a major sales channel for your business.

Frequently Asked Questions

Can Pinterest help my small shop make money?

Yes! People on Pinterest want to buy things. They use Pinterest to find what to buy. Nine out of ten Pinterest users make buying choices while using the app.

Is Pinterest better than Facebook or Instagram for selling?

Pinterest works in a special way. Your pins stay useful for months. On other apps, posts get old after a few hours. People on Pinterest are ready to buy, not just look.

Do I need a special account for my shop?

Yes, get a free business account. It gives you tools to see how your pins work and lets you make rich pins that show more info about what you sell.

What size should my pins be?

Tall pins work best. Make pins that are longer up and down than side to side. This helps people see your pins when they scroll.

When should I put new pins up?

It depends on what you sell. Some shops do best posting in the morning, others at night. Try different times and see what works for your shop.

How do I know if Pinterest is working for my shop?

Look at how many people click on your pins and go to your shop website. These clicks can turn into sales.

Do I need to pay for ads on Pinterest?

Not at first. Start by posting good pins for free. When you see what works, then you can pay to show your best pins to more people.

How many pins should I put up each week?

Start with 5-10 new pins each week. Make sure they look good and have words that tell what you sell.

Can I save time with tools that post for me?

Yes, tools like Tailwind can post pins for you. But it's best to still check in and talk to people who like your pins.

How long until I see more people coming to my shop?

Most shops see more visits in about 3 months if they post good pins each week. Be patient and keep going.

What if my pins aren't getting seen?

Check if you're using the right words people search for. Make sure your pins look good. Try new pin styles to see what works better.

What is Pinterest?

Pinterest is a place where people look for ideas. They save pictures they like to boards. These pictures are called "pins."